Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, today announced a strategic ...
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Can personalization or creativity reduce banner blindness?: An executive functions approach to media and creative strategies
Highly creative advertising works by improving attention to advertisements and brand attitudes, but personalized advertising focuses on improving memory. On the Internet, less creative, personalized ...