The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.

The long-standing rivalry between Pepsi and Coca-Cola has flared up again, this time over their latest advertising ...

We spoke to industry experts to decode, dissect, and deduce the waves this campaign has stirred in ad land—if this cheeky move signals an advertising rivalry revival or just a gimmick ...

This time Coca Cola has launched an AI-generated Christmas ... “Feels painfully ironic that they’re using “real magic” as a slogan while making the fakest, most talentless ad of all ...

When James Quincey became CEO of Coca-Cola in 2017, soda had broadly been in decline over its health effects. The beverage giant was embarking on an effort to diversify its reach beyond the sugary ...