When using colors in digital application, be mindful of accessible color combinations. Brandeis’ primary brand color is a dark navy blue called “Brandeis Blue.” Brandeis Blue represents the university ...

In marketing, companies will use color psychology to create their brand based on how they want to be perceived and to ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...