Then Rafi — who took, and takes, a hands-on approach to marketing — had a suggestion: Why don’t we take some solo shots of me? The firm had been around a few years, and Rafi already appeared on a ...

With typos, Microsoft Word Art and hilariously primitive design, the billboards are certainly living up to the self-proclaimed status as some of the "laziest adverts" of the year. In an ...

In January 2020, Rafi asked him to work on a second project: a new billboard design. “I didn’t think much of it,” Rivas said. “Just another design.” February brought another project.