In San Francisco, the heart of Silicon Valley, an AI startup called Artisan has spent an untold sum blitzing the city with an advertising campaign that dispenses with the need for humanity. Artisan’s tagline: “Stop Hiring Humans.”

Since the dawn of the generative AI era a few years ago, the march of technology—toward what tech companies hope will replace human intellectual labor—has continuously sparked angst about the future role humans will play in the job market.