Disney Bolsters Live-Event Advertising Efforts, Unveiling Key Partnerships And Certification Program
Disney is boosting its advertising capabilities for live events, setting partnerships and introducing a certification program ...
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The future of CTV is programmatic and biddable
Programmatic CTV spend in the industry is projected to account for 50% of all CTV ad spend in 2021 ... The dynamically biddable approach allows buyers to make assessments in real time on the ...