As the theatre lights fade to black, the audience settles into their seats, phones are silenced, and all eyes focus on the massive screen before them. In this unique moment of undivided attention, ...

yet some marketers are scratching their heads and wondering if full-screen ads should be a part of their mobile advertising mix. The answer: yes, absolutely. But let us take a look at three important ...

Marketers are no longer treating mobile devices as add-ons to a desktop-centric advertising campaign ... much experimenting with the use of cross-screen campaigns that tie smartphones, tablets ...