For CIOs, marketers and martech vendors, I believe 2025 will be a year of highs, lows and hard choices as AI’s fanboy era ...

One expert told Newsweek that the prediction "really speaks to the growing importance of authenticity and connection." ...

A baking and beauty influencer with 3 million TikTok followers also emphasized the power of long-term partnerships in building trust with audiences. However, Nord noted that many brands are opting for ...

As we approach 2025, brands will need to adapt to these evolving trends by embracing more strategic, inclusive, and immersive approaches. By leveraging technology and focusing on genuine consumer ...

Diving into the big trends this year for marketing technology, and, yes, artificial intelligence will play a part.

Amir Sharer, Founder & CEO, BRAVE: “We’ve already seen how AI-driven curation improves campaign performance while reducing ...

AI and programmatic adoption are set to propel DOOH innovation in 2025. The IAB forecasts that programmatic DOOH will ...