This ad was created by brand communications agency Makani. A nice touch is the fear in the elephant's eye as it teeters on ...

Print ads that run in local or national, daily or weekly news publications Newspaper advertising has been around longer than any other form of advertising we see today and is still the first kind ...

Even with the emergence of the digital revolution and the mobile migration that followed, advertising in print is still much more expensive than advertising online. That's because the larger pages ...

Understanding the evolution of contextual advertising and how to use it effectively is crucial for sustaining industry ...

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However, the ad lacks a print-to-mobile activation in getting consumers to actually download the Samsung Wallet app. To increase downloads, P&G could benefit from adding a QR code, augmented ...