In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

Most briefs are simply a list of questions. The people writing the brief answer the questions based information about the ad or the campaign to be constructed. What you want is the flexibility to ...

The best car advertisements don’t sell the car – they sell you as a responsible owner, which in turn increases what you’ll ...