In 1982, the late founder of the Ogilvy & Mather advertising agency David Ogilvy issued a memo of 10 incredible writing tips to his staff. Known as "the father of advertising," Ogilvy made sure ...

Most briefs are simply a list of questions. The people writing the brief answer the questions based information about the ad or the campaign to be constructed. What you want is the flexibility to ...

If you thought saying something useful in 140 characters on Twitter was hard work, good luck with the 95 characters you have available when writing a Google AdWords ad. The constraint of the character ...

The best car advertisements don’t sell the car – they sell you as a responsible owner, which in turn increases what you’ll ...