Dubbed Pangaea, the new programmatic advertising network will pool together the publishers' collective ... he said in the first few months he expects "small increments, rather than big ...

There has been discussion recently around the role of ad mediation in achieving the best possible yield for publishers’ inventory. While ad mediation can be instrumental in earning higher eCPM ...

Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with ...