Gross and von Wangenhem's four influencer types are as follows: The Snooper. These are early adopters of social media sites who's involvement revolves around the fun of the platform to create and ...

While follower count matters, real influence comes from audience engagement, authenticity, and the ability to shape trends within their community. Each type of influencer has a distinct role in ...

Do you go with micro-influencers or macro-influencers? Influencer marketing has been growing quickly, and it's not hard to see why. It's essentially word-of-mouth, and it can be used by any type of ...