Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful." ...

"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word ...

Oxford dictionaries’ word of the year for 2024 is “brain rot” after the term made waves in videos on TikTok. Oxford defines brain rot as “the supposed deterioration of a person’s mental or ...

"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality ...

Popularized on TikTok by Jools Lebron and other trans creators, "demure" is now Dictionary.com's annual word of the year for ...

Demure' has been named the 2024 Word of the Year by Dictionary.com following the viral "Very demure, very mindful" post from ...

Dictionary.com declared "demure" the 2024 word of the year after viral videos by TikToker Jools Lebron popularized the term.

Oxford University Press has declared its word of the year for 2024 after the phrase saw a staggering 230 percent increase in ...

The word “demure” has been named Dictionary.com’s 2024 Word of the Year, largely due to the creativity of TikToker Jools ...

The world’s leading digital dictionary's lexicographers analyzed a massive amount of data to determine what word would best ...

Oxford University Press narrowed a list down to six words and the world had the opportunity to vote for its top choice.

The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.