Bad Bunny Is All Smiles

Bad Bunny Is All Smiles in ‘Salty’ Ritz Crackers Super Bowl Ad Alongside Aubrey Plaza & Michael Shannon
Bad Bunny can’t help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude make him an outsider at the Ritz Salty Club, a lounge located in Utah’s salt flats where everyone is … salty.
Aubrey Plaza and Michael Shannon Teach Bad Bunny to Be Salty in Ritz's 2025 Super Bowl Commercial
Super Bowl ad, famously salty duo Aubrey Plaza and Michael Shannon pull up to the Ritz Salty Club — where an attitude is required for entry — only to encounter a smiley Bad Bunny.
An Unlikely Celeb Trio Gets 'Salty' In Ritz's 2025 Super Bowl Ad
The Ritz cracker Super Bowl ad may be set somewhere without smiles but viewers couldn't stop laughing at the salty message and the trio of stars.
Aubrey Plaza Is Feeling Salty In Ritz Cracker's Super Bowl 2025 Ad
Ritz entered the Super Bowl commercial game for the first time in 2025, and its ad for Ritz crackers stars Aubrey Plaza and others known for salty personas.
Aubrey Plaza talks Ritz Super Bowl ad with Michael Shannon, which was filmed in November
Aubrey Plaza and Michael Shannon brought plenty of "saltiness" to a USA TODAY interview in November about their new Super Bowl ad with Ritz.
Aubrey Plaza's Super Bowl commercial marks first onscreen appearance since husband's death
The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.
Watch Ritz’s salty Super Bowl ad debut with Aubrey Plaza, Michael Shannon and Bad Bunny
Aubrey Plaza, Michael Shannon and Bad Bunny snack on Ritz crackers at a club for salty people in the cracker brand’s first Super Bowl commercial.
Utah just got a shoutout in a Super Bowl commercial
A Super Bowl commercial from Ritz included a shoutout to Utah’s Salt Flats, where salt piles up like snow. The Ritz commercial, which starred Aubrey Plaza, Michael Shannon and Bad Bunny, plays off the ...
RITZ Welcomes Fans to the RITZ Salty Club in Its Debut Big Game Spot
As America's favorite cracker1, RITZ has cemented itself as a game day staple for over 90 years. In recent years, RITZ has ...