Duolingo's make-believe mascot, Duo Owl, duped his death

Duolingo's owl mascot is alive after all. What did it gain from faking his death?
Duolingo's mascot faked his death to get users to do their daily lessons, and attention from pop star Dua Lipa. Here's how he masterminded it — and why one expert sees the campaign as a success.
Duo the owl mascot revived. Duolingo declares, "legends never die."
Posts appeared on the company's social media accounts on Monday, declaring "Legends never die" and "Duo is back."
Duolingo's make-believe mascot, Duo the Owl, duped his death
Two weeks after Duo the Owl's demise, Duolingo's language learning app's mascot admitted that "faking my death was a test."
The Duolingo owl’s resurrection was a little predictable
Language learning app Duolingo recently revealed some sad news – its iconic owl mascot Duo, was dead. Well, surprise! After a dramatic fake death, the beloved bird is back, returning to berate avid linguists in a dramatic resurrection for the ages.
Duolingo's Duo the Owl Returns From the Dead
Duolingo’s owl mascot Duo, who met his demise on Feb. 11, has apparently survived his encounter with a Tesla Cybertruck after all. Duo was resurrected on the company's social channels Monday, with posts featuring a video of a person in a Duo mask and neon green suit busting out of a coffin,
Duo the Owl is alive? Death of Duolingo's make-believe mascot was all a stunt.
The death of Duolingo's beloved mascot, Duo the Owl, was part of a campaign to see which countries could earn the most experience points to save Duo.
Duolingo owl mascot is alive, company says
The owl mascot for Pittsburgh-based Duolingo is not dead after all, according to social media posts by the organization.
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