Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

New Balance is poised to reintroduce a foundational icon to its lineup, celebrating the enduring appeal of its heritage ...

Coco Gauff's line with New Balance continues to expand.

The New Balance 2002R "Thisisneverthat Downtown Run" brings together streetwear edge and everyday comfort. In this review, we ...

The brand’s latest iteration of its FuelCell Rebel promises to be the most cushioned version yet, adding 2 mm more foam ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

As for New Balance's own 327 Shoes, there's no denying the discount might be worth taking advantage of, as they have earned ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...