Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

The New Balance 2002R "Thisisneverthat Downtown Run" brings together streetwear edge and everyday comfort. In this review, we ...

The New Balance 993 Joe Freshgoods “Arctic Blue” is here — and it’s nothing short of icy heat. In this on-feet review, we ...

Coco Gauff's line with New Balance continues to expand.

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

New Balance has brought sneakerheads some unforgettable colorways over the past few years. One of the most popular models you ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...