Meta Platforms Inc. has finalized a multibillion-dollar investment in Scale AI and recruited the startup’s chief executive officer to join its artificial intelligence efforts — an unusual deal that signals a heightened push by the social media giant to catch up on AI development.

Meta Platforms makes most of its money from advertising to its massive user base. As of the end of the first quarter, Meta boasted 3.43 billion daily active users across its websites and apps, which include Facebook, Instagram, Messenger, and WhatsApp.

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Scale AI built its business on the labor of gig workers. But those workers likely won't benefit from their new deal with Meta.

Meta Platforms (META), the social media giant formerly known as Facebook, has seen incredible profit growth in recent years as the company’s high-margin business model continues to spit off excess cash flow the company has used to reinvest in growth.

Meta study finds 80% of Indian shoppers discover products via social media, with short videos, influencer content, and WhatsApp offers driving purchase behaviour

META Platforms stock (NASDAQ: META) has witnessed a substantial increase, spurred by investor enthusiasm over rising user interaction and consistently robust quarterly earnings. So far this year, Meta has gained 16%, significantly outperforming the wider NASDAQ index, which has increased by 2%.

As content, commerce, and conversations converge, the pressure on brands to adapt is intensifying. In this interview, Arun Srinivas, director & head of ads business (India) at Meta, speaks with Geetika Srivastava about India’s shifting discovery habits,