Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners (vendors)

Lady Gaga has said that fans should be keeping their eyes peeled at all times while watching her new music video – as they might spot one or two familiar items. During an ad break in Sunday night’s Grammys ceremony,