Jaguar’s woke ad shows just how out of touch companies are with consumers
There was something telling in the latest example of ­idiotic and woke corporate virtue signaling that came courtesy of ...
Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car
Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...
Jaguar’s ‘woke’ rebrand is an unalloyed success
Whatever gets people buying luxury cars is a win, writes Sean O’Grady – the British marque hasn’t been this talked-about ...
Jaguar boss doubles down & DEFENDS new ‘woke Tesla’ pink EV in controversial rebrand – & warns of ‘industry disruption’
JAGUAR’S boss has doubled down on the firm’s controversial rebrand after the unveiling of it’s new bright pink EV saw the car ...
Jaguar's story: from the recent 'woke' rebrand controversy to James Bond villains to its origins as a sidecar company
Jaguar has evolved from its days as a motorcycle sidecar company. Now a favorite of the royal family, it's latest rebrand has ...
Jaguar’s last woke gasp
Jaguar sells cars but doesn't want to be an "auto brand" anymore. Instead, nonbinary aliens are here to sell you DEI.
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or ...
Jaguar boss defends new ‘woke’ rebrand after ad airs featuring man in a dress, androgynous models
Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...