IndiGo, India's biggest airline, has sued automaker Mahindra and Mahindra for trademark infringement over its use of "6E" in branding its latest electric vehicle, legal papers show. Mahindra in a stock exchange filing,

IndiGo's parent company, InterGlobe Aviation, has approached the Delhi High Court, claiming Mahindra Electric Automobiles has infringed on their '6E' trademark. Mahindra plans to use '6e' in its upcoming electric SUV.

InterGlobe Aviation said that the “6E” mark is an integral part of IndiGo’s identity for the past 18 years and is a registered trademark that holds strong global recognition. Any unauthorised use of the “6E” mark,

Airline major IndiGo on Tuesday filed a trademark infringement suit against Mahindra Electric Automobile over the use of the term ‘6E’ in the name of its upcoming electric car. The case was filed at the Delhi High Court after Mahindra named its upcoming electric vehicle as ‘BE 6E’. The case is slated to be heard again on December 9, 2024.

IndiGo's lawsuit claims that Mahindra Electric's use of '6E' in its upcoming BE 6E electric car could cause consumer confusion and dilute IndiGo's brand identity.

Indigo Airlines sued Mahindra Electric over trademark infringement, alleging Mahindra’s BE 6e SUV conflicts with Indigo’s 6E branding. Mahindra says there is no conflict

Mahindra Electric Automobile Limited launched the first of their electric origin vehicles on November 26 in the form of BE 6e and XEV 9e.

The Mahindra BE 6E, part of the company’s electric vehicle lineup, is slated for launch in February 2025.

IndiGo has filed a trademark infringement lawsuit against Mahindra Electric for using '6E' in its upcoming electric car, Mahindra BE 6E, set to launch in February 2025. The Delhi High Court will hear the case soon.

InterGlobe Aviation, which operates IndiGo airlines, took Mahindra Electric Automobile Limited to Delhi High Court for using ‘6E’ in its new car called Mahindra BE 6e , which is expected to be released in February 2025, reported Bar and Bench on December 3. The case will come up for hearing on December 9, said the report.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.