Hearing a lot about Lemon8 lately? You’re not the only one. Amid a looming U.S. ban on TikTok, content creators have been pushing the platform's sister app. Lemon8 resembles an amalgamation of the types of short-form videos found on TikTok and the picture-perfect aesthetic of Instagram and Pinterest.

TikTok's sister app Lemon8 has been sponsoring posts on TikTok encouraging users to migrate to Lemon8 amid a looming ban threat, according to sponsored posts viewed by Axios. Why it matters: The TikTok ban law also applies to other apps owned by TikTok's Chinese parent ByteDance,

Kevin O’Leary of Shark Tank fame has announced that he is joining a consortium pushing to buy TikTok before the company’s ban in the US. The deadline for the Chinese-owned company’s sale or demise is just eleven days away; and the company’s C-Suite is desperately trying to make a deal with the incoming Trump administration.