British Airways is taking its first class to a new level of luxury. It's a trend among other airlines like Lufthansa and Qantas, unlike US carriers.

BA has just unveiled its all-new first-class seat and it’s a mix of technology, comfort and striking design. I tried it out at the exclusive launch.

British Airways unveiled its new first-class cabin as part of an ongoing transformation. Couples can sit together in the new setup.

British Airways plans to introduce a new first class on its Airbus SE A380 double-deckers in mid 2026, betting that the most expensive seats at the front of the aircraft still have a place in the cabin even as business class berths become more luxurious.

British Airways will introduce the new suites on flights between the United States and London, making a trip across the pond even more luxe.

At an exclusive launch event at BA HQ last night, we stepped inside the state-of-the-art ‘mini-rooms’ that will cost roughly £100,000 to make and contain the airline’s ‘w

Ever tried making yourself look small in an airline seat? It’s not easy – yet here I am, feeling like a toddler in an adult’s arm chair in British Airways’ new First Class

Yesterday, British Airways unveiled its new First seat, featuring a modern design and British craftsmanship. The airline designed the seat to feel like a luxury hotel, along with unique British elements and home-like comforts.