PM EST After weeks of waiting to make it official, Black Friday has finally arrived. We're tracking the best deals here, adding new ones when we find them, noting which products have dropped to record-low pricing and which have sold out.

Don’t wait to get your hands on rare markdowns from fan-favorite brands including Apple, Dyson, Coach, Laneige and more for up to 78 percent off. Below, you’ll find closet staples, beauty bag must-haves, cozy home finds, and jaw-dropping tech sales.

We found the best Black Friday deals on Apple AirPods, Ninja appliances, Dyson vacuums, and Spanx essentials at Amazon, Target, Lululemon, and more. Cozy Earth towels, Sony headphones, and Martha Stew