A key pillar of the turnaround plan at Starbucks that's being spearheaded by CEO Brian Niccol is to focus more on human ...

Tech to enable humans to work better rather than tech for tech's sake! It'll never catch on- or perhaps it will if Starbucks ...

Starbucks will invest more in staffing and less on equipment, including an automation system that it previously touted, CEO Brian Niccol said on Tuesday, breaking with a wider industry trend to rely ...

Starbucks ($SBUX), known for its premium ambience, aims to cut costs linked with upgrading its stores. Instead of large-scale ...

but rather staffing the stores and deploying with this technology behind it does,” Niccol said during the call. Starbucks’s turnaround effort is on track, according to Niccol. However ...

The increased costs are mostly associated with staffing expenses and increased investments in store experience and technology. Shortly after Brian Niccol took over as CEO last September, he ...

Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and cut back on automated technology in an effort to attract ...

Building on that platform, Starbucks unveiled the Siren Craft System in July 2024. The technology is aimed at streamlining beverage and food preparation, shortening wait times, and helping ...

Management reiterated confidence in the "Back to Starbucks ... technology to optimize service. Sara Senatore, Bank of America, questioned margin pressures and the sustainability of labor investments.

This story was originally published on MyNorthwest.com. Starbucks is rethinking its customer service strategy. BBC reported Wednesday that the coffee giant is planning to hire more baristas and ...