Jony Ive has been called the "world's greatest designer." He created the look and feel of the iPhone, perhaps the most culture-changing device of the 21st century. Now Ive is joining OpenAI, hoping to create another transformative piece of personal technology.

Jony Ive, who famously designed the iPhone (among other iconic Apple devices), is about to become the design lead for OpenAI, the chatCPT AI giant that, for now, does not make a single hardware device.

OpenAI will buy Ive’s startup in a $6.5 billion deal, as Ive and CEO Sam Altman work on new generation of devices and other AI products.