AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

“And we think they’re going to find it quite jarring to see an ad for an unrelated ... double that of the AMC Empire 25 in New York, which is the highest-grossing theater in the U.S. Saudi ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

Streaming services were once the enemy of cinema chains such as AMC Theatres, mostly because companies ... highly anticipated sequel to its viral ad, starring Nicole Kidman.

AMC Theatres ... the plan a couple weeks ago, I felt insulted. Why would anyone pay for this “privilege” when people can simply move to an empty, more expensive seat if the theater’s not ...

Keith Urban says the performance of wife Nicole Kidman‘s AMC Theatres ad was an unexpected surprise ... Great American Stories' Plan & Industry Correction ...

Movie theater operator AMC has ditched plans to charge more seats for seats with better sightlines after rival chains did not follow along. AMC began the pilot program five months ago in three U.S ...

Initially, the plan was to ... the concept of the ad before you started writing? That it was basically going to be Nicole looking amazing and walking into a movie theater. I knew the idea had ...

Until then, AMC has a secret weapon in enticing audiences to the big screen with the highly anticipated sequel to its viral ad, starring Nicole ... gathering of movie theater owners, to discuss ...